Title:
受信者に送信する関連したキャンペーンメッセージを選択する方法
Document Type and Number:
Japanese Patent JP2006520051
Kind Code:
A
Abstract:
The present invention is directed to automating the sending of campaign messages in computing environments. Campaign scores are determined for messaging campaigns and eligible recipients are assigned to campaigns with a higher score. More specifically, eligible recipients are assigned to a particular messaging campaign if the campaign is the “best” campaign for each eligible recipient based on the campaign score. Additionally, a portion of the eligible recipients are reserved as a control group for each campaign. After campaign messages have been sent out to assigned recipients, the behavior of the recipients who received campaign messages and the behavior of the control group members are differentiated to update the campaign's score. Continually updating campaign scores makes it possible to continually update which campaign is best for a particular recipient.
Inventors:
Dicker, russell
Harbic, andrew
Compton, John Bee.
Round, mat
Platter, alexander
Harbic, andrew
Compton, John Bee.
Round, mat
Platter, alexander
Application Number:
JP2006507082A
Publication Date:
August 31, 2006
Filing Date:
March 10, 2004
Export Citation:
Assignee:
Amazon.com Incorporated
International Classes:
G06F15/16; G06Q30/02
Domestic Patent References:
| JP2002358403A | 2002-12-13 | |||
| JP2002358456A | 2002-12-13 | |||
| JP2002259440A | 2002-09-13 | |||
| JP2003067531A | 2003-03-07 |
Attorney, Agent or Firm:
Takehiko Suzue
Satoshi Kono
Makoto Nakamura
Kurata Masatoshi
Takashi Mine
Yoshihiro Fukuhara
Toshio Shirane
Sadao Muramatsu
Nobuhisa Nogawa
Ryo Hashimoto
Tetsuya Kazama
Satoshi Kono
Makoto Nakamura
Kurata Masatoshi
Takashi Mine
Yoshihiro Fukuhara
Toshio Shirane
Sadao Muramatsu
Nobuhisa Nogawa
Ryo Hashimoto
Tetsuya Kazama