Title:
コンテンツにターゲットを特定した広告を電子メールニュースレター等の電子メールで提供すること
Document Type and Number:
Japanese Patent JP2007507812
Kind Code:
A
Abstract:
Content-targeted ads are served with e-mail. A unique content identifier ("CUID") is included in the content. A client device passes the CUID to an ad server in a an ad request. The ad server uses the CUID to identify previously registered content for determining content-relevant ads. Current information may be used when choosing and/or ordering ads. Thus, ads can be chosen and generated when the user "opens" the e-mail. An ad image may display ads in the document. Ad impression information may be encoded in a unique identifier, returned along with the ad image. The ad image and unique identifier may be provided to a client device. This unique identifier and an image map click position may be returned to the ad server upon ad selection. The ad server may use the returned information to determine the selected ad.
Inventors:
Carobus, Alexander Paul
Loetter, Alex
Davenport, Ben
Loetter, Alex
Davenport, Ben
Application Number:
JP2006534249A
Publication Date:
March 29, 2007
Filing Date:
October 05, 2004
Export Citation:
Assignee:
Google, Incorporated
International Classes:
G06Q30/00; G06F13/00; G06F17/00; G06F
Attorney, Agent or Firm:
Takehiko Suzue
Satoshi Kono
Makoto Nakamura
Kurata Masatoshi
Takashi Mine
Yoshihiro Fukuhara
Toshio Shirane
Sadao Muramatsu
Nobuhisa Nogawa
Katsu Sunagawa
Ryo Hashimoto
Tetsuya Kazama
Satoshi Kono
Makoto Nakamura
Kurata Masatoshi
Takashi Mine
Yoshihiro Fukuhara
Toshio Shirane
Sadao Muramatsu
Nobuhisa Nogawa
Katsu Sunagawa
Ryo Hashimoto
Tetsuya Kazama