To reduce a burden of a moving person in his or her movement.

A guide sign 200 located at a position where movement in two different directions is possible is composed, describing: first guidance information 210 including information indicative of a first moving direction, a destination to be reached when movement is made in the first moving direction, and a moving distance to the destination; and second guidance information 220 including information indicative of a second moving direction, a destination to be reached when movement is made in the second moving direction, and a moving distance to the destination.

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