To display history information so as to be easily viewed and to prevent the display history information from being easily duplicated and used for preparing a secondary database.
A commodity history information providing server 10 retrieves commodity history information by using an individual identification number attached to a commodity according to a history information acquisition request from a consumer terminal 20 which presents the individual identification number, generates a commodity history information browsing screen in which a character data display area for displaying a part of the retrieved commodity history information as character data and an image data display area for displaying the other part of the commodity history information as image data are formed, and provides the generated commodity history information browsing screen to the consumer terminal 20.
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