Title:
コンバージョン信頼度評価
Document Type and Number:
Japanese Patent JP5838445
Kind Code:
B2
Abstract:
Methods, systems, and apparatus, including computer program products, for processing events related to presented content. In one aspect, a method includes determining a time window count of a number of advertising events associated with an advertisement during at least one time window before a conversion event; and determining a credit that represents a strength of an association between the advertisement and the conversion event, wherein determining a credit includes selecting a weighting model for the at least one time window count.
Inventors:
Shen Ma
Sarah masters
Fan Chang
Sarah masters
Fan Chang
Application Number:
JP2014145692A
Publication Date:
January 06, 2016
Filing Date:
July 16, 2014
Export Citation:
Assignee:
GOOGLE INC.
International Classes:
G06Q30/02; G06Q50/10
Domestic Patent References:
| JP2005242429A | ||||
| JP2006227817A | ||||
| JP2007164276A | ||||
| JP2003256607A | ||||
| JP2003299122A |
Foreign References:
| WO2004066176A1 |
Attorney, Agent or Firm:
Yasuhiko Murayama
Masatake Shiga
Takashi Watanabe
Shinya Mitsuhiro
Masatake Shiga
Takashi Watanabe
Shinya Mitsuhiro