Title:
広告配信装置、及び広告配信方法
Document Type and Number:
Japanese Patent JP6494475
Kind Code:
B2
Abstract:
PROBLEM TO BE SOLVED: To provide an advertisement distribution apparatus capable of distributing advertisement with high advertisement effects, and an advertisement distribution method.SOLUTION: A distribution server 10 includes: audience rating acquisition means 131 for acquiring an actual audience rating of a broadcast program in which CM is included, the CM being viewable in a preset time frame and appealing an advertisement object within the time frame; advertisement data acquisition means 132 for acquiring a target audience rating of the broadcast program and network advertisement for appealing the advertisement object via Internet; and advertisement distribution means 134 for distributing the network advertisement to user terminals via Internet and changing an amount of distribution of the network advertisement on the basis of a determination value as a difference value between the actual audience rating and a target audience rating.SELECTED DRAWING: Figure 2
Inventors:
Tsutomu Sanada
Application Number:
JP2015179845A
Publication Date:
April 03, 2019
Filing Date:
September 11, 2015
Export Citation:
Assignee:
Yahoo Japan Corporation
International Classes:
G06Q30/02; G06F13/00; G09F19/00
Domestic Patent References:
| JP2017004490A | ||||
| JP2005184228A | ||||
| JP2003116122A | ||||
| JP2003006511A | ||||
| JP2004129245A | ||||
| JP2001352308A | ||||
| JP2005190340A |
Foreign References:
| WO2008081597A1 |
Attorney, Agent or Firm:
Intellectual Property Office