To provide an access system to a web site capable of increasing access to the web site where content information for making a game program progress is displayed and improving the advertizing efficiency of the web site.

A terminal device has the game program for carrying out a game in which advertisement is incorporated, and a link means connected to the web site and capable of displaying various kinds of content information, and the access system includes a web server constituting the web site where the content information for making the game program progress is displayed.