To surely and easily insert a lip to a lure main body and to surely and easily insert an eyelet to the lip.

Relating to a lure for which the lip 2 integrally molded separately to the lure main body 1 is inserted to the head part of the lure main body, a locking hole 9 is provided inside the head part of the lure main body, a locking arm 16 is extended from the lip 2, and in the state of inserting the locking arm 16 to the locking hole 9 and projecting the lip 2 from the head part 7 of the lure main body 1, the locking arm 16 and the locking hole 9 are provided with a locking surface for obstructing the detachment of the locking arm 16 from the locking hole 9. Also, the lip 2 is provided with the locking hole 22, and in the state of inserting the eyelet 3 to the locking hole 22 and projecting it from the lip 2, the eyelet 3 and the locking hole 22 are provided with the locking surface for obstructing the detachment of the eyelet 3 from the locking hole 22.