To provide a commodity pickup management method and its device offering simple construction permitting the positions of specified commodities to be easily, quickly and accurately learned and the degree of freedom in arrangement of commodities to be held with good space efficiency.

The device comprises a tag held reflecting lens frame 14 having a RFID tag 10 and a reflecting lens 12 for receiving a light and reflecting it toward the front of the commodity and adapted to be supported and fixed to the commodity itself, a light source 18 for projecting the light toward the reflecting surface of the reflecting lens frame 14, and control means 20 for driving the emission of the light. It is used for the commodities lined in somewhat random arrangement. It informs an external of the direct locations of the commodities via the reflecting lens attached to the commodities with the input of data for indicating the commodities. Even when the original positions of the commodities are displaced during pick-out or return the arrangement positions of the commodities are directly, accurately and immediately reported to the external and so they can be easily learned.