PURPOSE: To provide a conductive coating composition having an equivalent conductive effect even if the content of a conductive material is reduced and advantageous in the cost by containing a specified amount of specific conductive filler in the conductive coating composition mainly comprising conductive carbon and a binder.

CONSTITUTION: In a conductive coating composition mainly comprising conductive carbon whose particle size is preferably 10-100μm and specific surface area is 1300m2/g or less, 5-40 pts.wt. conductive filler consisting of foil-shaped silver particles whose specific surface area is 0.5-1.0m2/g, tap density is 0.18-0.5g/cm3, and apparent density is 0.02-0.2g/cm3 is contained to 100 pts.wt. solid content of the coating composition.