To provide a display implement having a tape cutter function part where display performance and designing are improved without any visual influence on one another in the same space among a display part, display contents and the design of the tape cutter function part, and vertical displaying and holding (gripping function) are taken into consideration in terms of function.

A tape cutter function part is provided on the rear surface side of a display body 1, and a support stand 4 is provided which corresponds to horizontal use, vertical used, and both use patterns. The rear surface side projected surface of the support stand 4 is formed into a shape viewed as a linear design component when viewed from the rear surface side of the display implement. The support stand serves as a gripping part for stably holding the display implement body during tape cutting.