PURPOSE: To advertise cooked food deliciously and positively by moving up and down a drinking tool and emitting mist as if dummy food were steaming.

CONSTITUTION: The drinking tool 20 such as chopsticks and a fork fixed to part of the dummy food 10 are moved up and down by an elevating device. The food model 10 is given motions and the cooked food is positively represented to customers. A mist generating device emits mist from the dummy food 10 to produce steam rising from the food 10, so the cooked food is represented deliciously. Further, the mist generating device produces the mist from water by ultrasonic vibration, so the mist never rise in temperature and even if the dummy food 10 is formed of a material which is easy to thermally deform like wax, there is no problem and the safety is not lost.