To provide a display stand capable of efficiently displaying multiple sorts of goods to the utmost corresponding to sales space in different shops.

At least one rack 1' is set to stand by a standing means 2 on a sales counter C in the case where sales space is narrow, so packages B... each containing the same sort of goods A in a specified quantity are stacked in plural stages for each sort of the packages B to be disposed in parallel. In the case where sales space is large, a display stand 11 is installed, a necessary number of the display racks 1, 1' are locked to the display stand 11 through locking means 12, and different sorts of packages B... are stacked on the display racks 1, 1' for plural stages for every sort to be disposed in parallel.