To provide an advertisement which enables subscribers to newspapers to view advertisements with fun and makes it possible to obtain a propaganda effect as expected by an advertiser and a distribution system which makes it possible to lessen the burden of the employees of newspaper stores.

Book-like advertisement albums are formed by previously assigning the form sizes of inserts and the position of binding margins 4 and editing the advertisements 1 printed to meet these specifications. Covers 2 and back paper 3 with service premiums to the subscribers are mounted at these advertisement albums. The advertisement distribution system is constituted by providing the system with the following processes: The respective advertisement companies required ordered make printing from advertisers print the advertisements in compliance with the specifications; the printed advertisements are collected at newspaper printing offices; the advertisement albums are edited and these advertisement albums are transported to the respective newspaper stores.