To allow a gift to be provided without letting a receiver know the price a giver has set by computerizing a free-choice system of a gift in return for a funeral offering or a present given to guests at a wedding reception which are conventionally selected in printed matter, to diversify products, to obtain a purchase tendency of the receiver, to make a paperless catalogue, and to make the right of the receiver fluidization.

A gift free-choice market is built on the Internet, a sender of the gift acquires a right of free choice, sends the right of free-choice to a receiver of the gift by E-mail or the like, whereas the receiver orders one which he wants most via an E-mail from among a group of gifts published on the free-choice market on the Internet the sender has built. The prices the sender has set are not clearly shown to the group of gifts on the free-choice market.