METHOD AND APPARATUS FOR INTERACTIVE REWARD ASSOCIATED WITH BROADCAST

Title:

METHOD AND APPARATUS FOR INTERACTIVE REWARD ASSOCIATED WITH BROADCAST

Document Type and Number:

Japanese Patent JP2005229562

Kind Code:

A

Abstract:

To provide an interactive technology for generating a supplementary, program-related output.

A programming signal and a supplementary, program-related data signal containing rewards data for product or service purchases are combined into a broadcast signal which is then broadcast from a program signal source. The broadcast signal is received, and the programming signal of the received broadcast signal is performed with reproduction equipment for an audience. The rewards data are stored on a portable storage medium for use in accessing rewards corresponding to the rewards data. The rewards data can be used for printing coupons used in redeeming the rewards or for use in accessing rewards validation codes for storage on the portable storage medium. The portable storage medium and/or the printed coupons can then be used to purchase the corresponding goods or services.

Inventors:

WEINBLATT LEE S
WEISZ EDWARD M

Application Number:

JP2004146937A

Publication Date:

August 25, 2005

Filing Date:

May 17, 2004

Export Citation:

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Assignee:

WEINBLATT LEE S

International Classes:

G06Q30/02; H04H20/00; H04H20/28; H04H60/33; H04H60/63; H04H60/80; H04N5/91; H04N5/93; H04N7/08; H04N7/081; H04N7/16; (IPC1-7): H04N7/173; G06F17/60; H04H1/00; H04N7/08; H04N7/081

Attorney, Agent or Firm:

Masatake Shiga
Takashi Watanabe
Masakazu Aoyama
Yasuhiko Murayama
Shinya Mitsuhiro

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