To display desired information such as advertisements or communication by using a time and screen which have been normally left without being used such as a transient time at the time of starting electronic equipment and at the time of starting application software.

A technique for displaying desired information on the display screen of an electronic equipment in a transient time until the start of an operating system is completed at the time of starting the electronic equipment, the waiting time at the time of starting application software, or an electronic equipment work interrupting time is adopted. In this case, a personal computer or a television receiver is applied as the electronic equipment, and the information is updated at the time of connection to a communication network or at the time of broadcasting reception at need.