To provide a scroll display device with improved operability.

A fixed FF scroll mode is set. A movable FF scroll mode is set when a scroll speed exceeds a threshold value ThA. In the fixed scroll mode, scrolling is carried out while a focus frame 300 is fixedly located at an item displayed in the center. In the movable FF scroll mode, if the focus frame 300 is not located at an item at the end in the scroll control direction, the focus frame 300 is moved according to the scroll operation, otherwise a display area is moved.