To provide a printed matter utilization sales promotion system, capable of increasing homepage users.

This printed matter utilization sales promotion system for performing sales promotion, on the basis of a URL carried on an incompleted image print sheet issued at an outlet store, has a merchandise menu display means 212 for displaying a merchandise menu selected on the homepage of the outlet store opened with the URL as a merchandise image, a merchandise display means 213 for displaying a plurality of images of merchandise selected from among the displayed merchandise menu, an image-selecting means 214 for selecting one of images among the plurality of images and a selected image printing means 215 for printing the selected image on an unfinished image print sheet to be a finished image print sheet.