An extracting apparatus, an extraction method, and an extraction program

Japanese Patent JP6027039

B2

PROBLEM TO BE SOLVED: To improve advertising effect.SOLUTION: A distribution device includes a receiving section, an acquisition section, a calculation section, and an extraction section. The receiving section receives a request to acquire an advertisement content to be displayed in a web page. The acquisition section acquires information on the web page when the receiving section receives the request to acquire the advertisement content. The calculation section calculates a degree of association between the web page and the advertisement content, on the basis of the information on the web page acquired by the acquisition section. The extraction section extracts the advertisement content, on the basis of the degree of association calculated by the calculation section and distribution conditions, which are set by a user of a terminal device on which the advertisement content is to be displayed, for permitting distribution of the advertisement content.

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Takashi Tashiro

JP2014025730A

November 16, 2016

February 13, 2014

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Yahoo Japan Corporation

G06Q30/02; G06F13/00; G06F17/30; G09F19/00

JP2002366569A
JP2009043261A
JP2001236410A
JP2013125470A
JP2002366834A

Hiroaki Sakai
Hiroaki Nakajima

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