The recording medium which recorded the computer program and computer program for evaluating an advertising effectiveness evaluation system, a method for the same, and advertising effectiveness

Japanese Patent JP6000080

B2

PROBLEM TO BE SOLVED: To provide an apparatus and method for evaluating an advertising effect in an access road when guide data on a guide object is attached on the access road.SOLUTION: An advertising effect evaluation method for evaluating an advertising effect in a road when guide data on a guide object is attached on a predetermined road includes: storing a stop expectation value indicating a degree of easiness of a vehicle traveling on the road to stop in the road, in association with an access road to an intersection connected to the road, in a stop expectation value storage part; selecting the access road to the guide object as a target access road, from among roads connected to the intersection near the guide object, in order to evaluate the advertising effect; referring to the stop expectation value storage part; and evaluating a first advertising effect on the basis of the stop expectation value associated with the target access road.

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Baba alone
Kazumi Murai
Shintaro Osaki

JP2012249000A

September 28, 2016

November 13, 2012

Click for automatic bibliography generation  

Toyota Map Master Co., Ltd.

G06Q30/02; G08G1/00

JP2005025461A
JP2009122034A
JP2009058799A
JP2000048070A
JP2011141624A

WO2011114582A1
US20100223112
US20070257816

Tomimasa Konishi
Tomoko Nakamura
Seiji Kimura

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