Title:
INFORMATION PROCESSING SYSTEM AND INFORMATION PROCESSING METHOD
Document Type and Number:
WIPO Patent Application WO/2024/095779
Kind Code:
A1
Abstract:
In the present invention, a first advertisement placement amount and a second advertisement placement amount are determined, and advertisement placement on a first medium based on the first advertisement placement amount and advertisement placement on a second medium based on the second advertisement placement are instructed. First achievement relating to the exposure of a reservation-type advertisement is determined. Second achievement relating to the exposure of an nonreservation-type advertisement is determined. An exposure schedule for an unexposed advertisement waiting for exposure is determined. Regarding a plurality of time points, the first advertisement placement amount and the second advertisement placement amount are determined, for each time point, on the basis of a possible remaining advertisement amount, the exposure schedule for the unexposed advertisement, the first achievement, and the second achievement.
More Like This:
Inventors:
SHIBATA KAZUKI (JP)
KUMAGAE YUSUKE (JP)
DOMOTO RYO (JP)
KUMAGAE YUSUKE (JP)
DOMOTO RYO (JP)
Application Number:
PCT/JP2023/037774
Publication Date:
May 10, 2024
Filing Date:
October 18, 2023
Export Citation:
Assignee:
HAKUHODO DY HOLDINGS INC (JP)
International Classes:
G06Q30/0242
Domestic Patent References:
| WO2009050546A1 | 2009-04-23 | |||
| WO2007075544A2 | 2007-07-05 |
Foreign References:
| JP2022088339A | 2022-06-14 | |||
| JP2019169079A | 2019-10-03 | |||
| JP2015028732A | 2015-02-12 | |||
| JP2016505996A | 2016-02-25 | |||
| JP2013041335A | 2013-02-28 |
Attorney, Agent or Firm:
NAGOYA INTERNATIONAL IP FIRM (JP)
Download PDF: