Title:
MARKETING PLAN DETERMINING METHOD AND DEVICE, AND ELECTRONIC APPARATUS
Document Type and Number:
WIPO Patent Application WO/2019/165868
Kind Code:
A1
Abstract:
A marketing plan determining method and device, and an electronic apparatus. The method comprises: allocating, according to an A/B test traffic splitting policy, a preset amount of test traffic to a first marketing plan and a second marketing plan (101); determining, according to a tag of a target user corresponding to target traffic and a preset correspondence, content of a marketing plan to be recommended to the target user (102), wherein the target traffic is the test traffic of the matching first marketing plan or second marketing plan, and the preset correspondence is a correspondence between a tag and a marketing plan; and determining, regarding a conversion rate of the recommended content on the basis of the user corresponding to the test traffic allocated to the first marketing plan and the second marketing plan, a target marketing plan in the first marketing plan and the second marketing plan.
Inventors:
ZHOU ZHICHAO (CN)
XIONG JUN (CN)
ZHOU FENG (CN)
JIANG JIAN (CN)
HUANG GUOJIN (CN)
ZHENG YAN (CN)
FENG JIAN (CN)
XIONG JUN (CN)
ZHOU FENG (CN)
JIANG JIAN (CN)
HUANG GUOJIN (CN)
ZHENG YAN (CN)
FENG JIAN (CN)
Application Number:
PCT/CN2019/073558
Publication Date:
September 06, 2019
Filing Date:
January 29, 2019
Export Citation:
Assignee:
ALIBABA GROUP HOLDING LTD (CN)
International Classes:
G06Q30/02
Foreign References:
| CN108510311A | 2018-09-07 | |||
| CN107679915A | 2018-02-09 | |||
| CN106971321A | 2017-07-21 | |||
| CN107123005A | 2017-09-01 |
Attorney, Agent or Firm:
BEIJING BESTIPR INTELLECTUAL PROPERTY LAW CORPORATION (CN)
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