Title:
METHOD FOR PLACING OUTDOOR AND INTERNET ADVERTISING
Document Type and Number:
WIPO Patent Application WO/2022/093081
Kind Code:
A1
Abstract:
The invention relates to information technology in the field of advertising placement, and more particularly to a method for placing advertising materials on digital outdoor and Internet advertising mediums. Under a method for placing outdoor advertising, the technical result is achieved in that a QR code is placed on the screen of a digital outdoor advertising medium or on a supporting structure of a screen of said advertising medium, said QR code encoding an identifier of a web page for placing advertising on the given advertising medium, and a client who wishes to place digital advertising materials on said outdoor advertising medium scans said QR code using a camera of a personal device, thus accessing said web page, where they are given the opportunity to upload advertising materials for placement on the outdoor advertising medium. Under a method for placing Internet advertising, the technical result is achieved in that a link to a separate web page is placed in the field of an Internet advertising medium situated in a visible part of a web page, or in a field adjacent the field of an Internet advertising medium, and a client uses said link in order to access said separate web page, where they are given the opportunity to upload digital advertising materials for placement on the given Internet advertising medium.
Inventors:
SEREBRENNIKOV OLEG ALEXANDROVICH (RU)
Application Number:
PCT/RU2021/050460
Publication Date:
May 05, 2022
Filing Date:
December 31, 2021
Export Citation:
Assignee:
SEREBRENNIKOV OLEG ALEXANDROVICH (RU)
International Classes:
G06Q30/02; G09F9/00
Foreign References:
| RU2625732C2 | 2017-07-18 | |||
| RU2671618C1 | 2018-11-02 | |||
| US20200302110A1 | 2020-09-24 | |||
| RU121636U1 | 2012-10-27 |
Attorney, Agent or Firm:
KOVALCHUK, Nadezhda Stanislavovna (RU)
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