METHOD AND SYSTEM FOR PROVIDING INTELLIGENT ADVERTISEMENT PLACEMENT IN A MOTION PICTURE

Title:

METHOD AND SYSTEM FOR PROVIDING INTELLIGENT ADVERTISEMENT PLACEMENT IN A MOTION PICTURE

Document Type and Number:

WIPO Patent Application WO2003085633

Kind Code:

A3

Abstract:

The present invention provides a method and system for intelligently embedding advertisements or product placement versions into program content. An embodiment of the method includes a user entering personalized data (1010) receiving personalized data and the identity of a program content from a user over a computer network; determining which product placement version to deliver (1020) having attributes that approximately match the personalized data; editing the program content to include the selected product placement version; and transmitting the program content to the user over the computer network for user viewing of customized program (1030) An embodiment of the system includes a computer system for performing the above-described method.

Inventors:

KHOO DENIS
RATCLIFF RAYMOND F III

Application Number:

PCT/US2003/009340

Publication Date:

February 19, 2004

Filing Date:

March 27, 2003

Export Citation:

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Assignee:

INDIVIDUAL NETWORK LLC (US)

International Classes:

G06F17/30; G06Q30/02; G09F19/00; H04H1/00; H04N5/445; H04N7/025; H04N7/10; H04N7/16; H04N7/173; H04N17/00; (IPC1-7): H04N7/173; H04N7/025; H04N7/10

Foreign References:

US5818512A	1998-10-06
US5937329A	1999-08-10
US6029045A	2000-02-22
US6002393A	1999-12-14

Other References: