Title:
METHODS AND SYSTEM FOR PROVIDING AND ANALYZING LOCAL TARGETED ADVERTISING CAMPAIGNS
Document Type and Number:
WIPO Patent Application WO/2012/001681
Kind Code:
A3
Abstract:
The present invention relates to methods and a system for providing a local targeted advertising campaign with regard to at least one predefined physical site, one of said method comprising: (a) providing a semantic network having a plurality of segmentation paths, wherein each segmentation path is related to a predefined physical site and includes at least two interconnected nodes; (b) providing at least one metrics to a node from said at least two nodes; (c) inheriting said at least one metrics from said node to a higher-level node from among said at least two interconnected nodes; and (d) providing a local targeted advertising campaign with regard to at least one predefined physical site based on said inheriting of said at least one metrics.
Inventors:
GRAFF URI (IL)
Application Number:
PCT/IL2011/000498
Publication Date:
May 19, 2016
Filing Date:
June 23, 2011
Export Citation:
Assignee:
GRAFF URI (IL)
International Classes:
G06F17/00
Foreign References:
| US20100138285A1 | 2010-06-03 | |||
| US20080249870A1 | 2008-10-09 | |||
| US20090299857A1 | 2009-12-03 |
Attorney, Agent or Firm:
REINHOLD COHN AND PARTNERS (61131 Tel Aviv, IL)
Download PDF: