Title:
SYSTEM AND METHOD FOR SEGMENTING AND TARGETING AUDIENCE MEMBERS
Document Type and Number:
WIPO Patent Application WO2005013072
Kind Code:
A3
Abstract:
Methods and apparatus for delivering content to an audience member via one or more mediums based on an audience member profile are disclosed. Profile data for audience members may be initially collected from an offline source, such as a registration or subscription database. The profile data may be stored in a dedicated database. The initial profile data may be supplemented periodically with data reflecting online activity by the audience member. The combined offline and online profile data may be used to group the audience members into segments. Audience member segments may be used to identify audience members who are targeted to receive like content. An audience member's inclusion in a segment may be indicated by storing a segment-targeting cookie on the audience member computer. Content may be delivered to the audience member based on identification of the segment in the segment-targeting cookie.
Inventors:
WILSON JOSEPH G (US)
Application Number:
PCT/US2004/024234
Publication Date:
February 02, 2006
Filing Date:
July 29, 2004
Export Citation:
Assignee:
TACODA SYSTEMS INC (US)
International Classes:
G06Q30/00; (IPC1-7): G06F15/173; G06F15/16
Foreign References:
| US6604138B1 | 2003-08-05 | |||
| US5948061A | 1999-09-07 |
Other References:
See also references of EP 1649345A4
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