Title:
A SYSTEM FOR TARGETED MESSAGING AND METHOD OF OPERATION THEREOF
Document Type and Number:
WIPO Patent Application WO2002069213
Kind Code:
A3
Abstract:
A system for targeted messaging comprises a sending workstation operable by a sender to transmit a message to an intended recipient along a communication network, a receiving workstation operable by a recipient to receive the message from the sender along the communication network, an insertion facility responsive to transmission of the message to insert a desired one of a number of different codes into the transmitted message, a decision repository with a number of stored selection rules for selecting the desired one of the number of different codes into the transmitted message; and a display for displaying the inserted code at the receiving workstation.
Inventors:
BURTON JAMES JOHN HENRY (ZA)
WILLIAMS DALE JOHN (ZA)
WILLIAMS DALE JOHN (ZA)
Application Number:
PCT/IB2002/000518
Publication Date:
December 31, 2003
Filing Date:
February 21, 2002
Export Citation:
Assignee:
BURTON JAMES JOHN HENRY (ZA)
WILLIAMS DALE JOHN (ZA)
WILLIAMS DALE JOHN (ZA)
International Classes:
G06Q10/00; G06F13/00; G06Q30/00; (IPC1-7): G06F17/60
Domestic Patent References:
| WO1999063453A1 | 1999-12-09 | |||
| WO2001010134A2 | 2001-02-08 |
Foreign References:
| EP0847156A2 | 1998-06-10 |
Other References:
GALLAGHER K ET AL: "FRAMEWORK FOR TARGETING BANNER ADVERTISING ON THE INTERNET", PROCEEDINGS OF THE HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES, XX, XX, vol. 4, 1997, pages 265 - 274,ABSTRACT, XP002923563
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