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Title:
MARKETING SUPPORT SYSTEM
Document Type and Number:
Japanese Patent JP2020166790
Kind Code:
A
Abstract:
To estimate a stage of a purchase funnel which a viewer is in.SOLUTION: An evaluation device in a marketing support system includes: an advertising log acquisition unit that acquires an advertising log identifying an advertisement watched by a viewer on a receiver; an action history acquisition unit that acquires an action history regarding an action of the viewer; and a funnel identification unit, which identifies a stage of a purchase funnel to which the viewer belongs, based on the advertising log and the action history.SELECTED DRAWING: Figure 8

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Inventors:
ABE RYOICHI
FUJIMORI SHOGO
Application Number:
JP2019069436A
Publication Date:
October 08, 2020
Filing Date:
March 29, 2019
Export Citation:
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Assignee:
VIDEO RES
IPLAB STARTUPS CO LTD
International Classes:
G06Q30/02
Domestic Patent References:
JP2019032910A2019-02-28
JP2018109865A2018-07-12
JP2017151821A2017-08-31
JP2018147177A2018-09-20
JP2018156299A2018-10-04
JP2016076125A2016-05-12
JP2013543710A2013-12-05
Attorney, Agent or Firm:
one ip patent business corporation



 
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