Title:
ADVERTISEMENT DISTRIBUTION SYSTEM
Document Type and Number:
Japanese Patent JP2020166791
Kind Code:
A
Abstract:
To provide an advertisement distribution system that distributes advertisement depending on whether a TV program is suitable for a targeting advertisement.SOLUTION: An advertisement distribution system includes a receiver and an evaluation device. The evaluation device includes: a viewing log storage unit that stores a viewing log; a target information storage unit that stores target information; a segment identifying unit that identifies an advertisement segment which is a segment to which a viewer who viewed a TV program belongs based on the viewing log and the target information; an evaluation unit that evaluates the suitability of targeting advertisement related to the TV program according to the degree of variation in advertising segments; and a suitability transmission unit that transmits the suitability. The receiver includes: a targeting advertisement acquisition unit that acquires targeting advertisement data for outputting the targeting advertisement; a suitability acquisition unit that acquires the suitability; and an advertisement output unit that determines whether to output the targeting advertisement according to the suitability.SELECTED DRAWING: Figure 1
Inventors:
ABE RYOICHI
FUJIMORI SHOGO
FUJIMORI SHOGO
Application Number:
JP2019069437A
Publication Date:
October 08, 2020
Filing Date:
March 29, 2019
Export Citation:
Assignee:
VIDEO RES
IPLAB STARTUPS CO LTD
IPLAB STARTUPS CO LTD
International Classes:
G06Q30/02
Domestic Patent References:
| JP2014093695A | 2014-05-19 | |||
| JP6487017B1 | 2019-03-20 | |||
| JP2008125102A | 2008-05-29 | |||
| JP2019134391A | 2019-08-08 |
Other References:
伊藤 正史, 外７名: "“ハイブリッドキャストビデオによる「アドレッサブルＴＶ」の実現”", 放送技術, vol. 第70巻6月号, JPN6022015643, 1 May 2017 (2017-05-01), JP, pages 122 - 126, ISSN: 0004801115
Attorney, Agent or Firm:
one ip patent business corporation