To generate image data for processing the image data, without being restricted by the display function of terminal equipment at an image display side.

An image data storage part 120 stores not less than one kind of image data. A program storage part 140 stores not less than one programs to perform a prescribed processing. A selecting part 220 selects not less than one kind of image data stored in the image data storage part 120 and not less than one programs stored in the program storage part 140. A processing part 240 generates the image data with the program, by adding the selected program to the image data selected by the selecting part 220. The program is performed automatically, when the display processing of the image data with the program is started or performed, when the prescribed intention indication from a user is given to the display image of the image data with the program.