To provide a driving method of an electrophoresis display device, an electrophoresis display device, and electronic equipment capable of reducing flashing and afterimage in erasing an image.

In the driving method of the electrophoresis display device that holds an electrophoresis element containing electrophoresis particles between a pair of substrates and has a display section 30 consisting of a plurality of pixels 20, in an image erasing step of erasing the image 200 of a display section 30, a band-like erasing area 201 that is formed of a plurality of pixels 20 displaying the same gradation and crosses the display section 30 is formed, and the erasing area 201 is moved in the width direction of the erasing area 201 to scan the display section 30.