To provide a method and a device for making an electronic catalog which can produce a flexible electronic catalog matching with each user's ambiguous selecting behavior for commodities.

A service subject 2 and a subjective image distinguishing screen 3 which layouts some image screens 3a, which can make people visualize an almost the same image, are displayed on a user interface 1. An image picture selected by the user is specified and a commodity picture 4a which has the same or resemble image to the selected image picture is picked up from a database 2c and a electronic catalog 4 is generated, and the electronic catalog 4 is displayed on the user interface 1. The electronic catalog 4 with only commodity image 4a which suits for user's taste can be generated and presented to the user, and it can raise user's purchasing will and can popularize net shopping.