To provide a method for obtaining information on advertisements, etc., utilizing digital television broadcasting which arouses a great interest of a user watching a television program in the contents of an advertisement to increase the number of the times of his/her watching the advertisement to increase the effect of the advertisement and which enables the user to order favorite merchandise selected or to obtain marketing information by clicking a banner for watching the advertisement.

In the method for obtaining the information on the advertisement, etc., advertisement information such as banner advertisement, etc., related to a presently-watched television program is stuck to the display screen of a digital television receiver unitizing digital data communications through a telephone line network, etc., so that the user can obtain the advertisement information at deeper levels sequentially by clicking this advertisement information.