To provide a thermally contractive cylindrical label capable of beautifully expressing a display formed on an irregularity variation region causing irregular patterns by thermal contraction, and to prevent mechanical reading error.

This thermally contractive label has a thermal contractive film 2 superposed on a non-thermal contractive film 3, and the irregularity variation region T on which adhesive parts 7 adhering both films 2, 3 and non-adhesive parts 8 are alternately provided in the width direction Y. Displays 10 such as a brand name are displayed on a partial region S which is a part of the region T, spreading in the width direction straddling the adhesive parts 7. The films 2, 3 in this partial region S serve as the non-adhesive parts. The display 10 is a mechanical reading sign 10c such as bar codes.