NEW MATERIAL:A 3"-fluoro-4"-alkoxyphenyl 4-(trans-4'-alkylcyclohexylbenzoate of formula I (formula II is 1,4-disubstituted transcyclohexane ring; R and R' are C1W6 straight chain alkyl).

USE: For liquid crystal display cells, particularly suitable to multiplex driving of high duty ratio, and having a high clearing point.

PREPARATION: For example, a compound of formula III is chlorinated with a chlorinating agent, e.g. thionyl chloride or phosphorus oxychloride, to prepare a compound of formula IV, which is then reacted with a compound of formula Vin the presence of a basic substance, e.g. pyridine.