To always carry a visiting card by a person receiving the visiting card by providing the visiting card with an additional function for receiving the discount on given sites and also providing the visiting card with a membership number for utilizing internet home pages of a visiting card provider.

A visiting card is provided with an additional means 30 for qualifying and receiving the discount and the like in addition to a content such as a trade name, and also a membership number 40 for connecting the card with internet home pages of a visiting card provider is written on the visiting card. The additional means 30 is usually constituted of a magnet component strip, or of only a design for displaying membership stores. As the visiting card used combinedly as a discount card of the above constitution is provided with an additional means 30 for receiving the special discount and the like in addition to the same functions of the existing visiting cards, the visiting cards of the constitution are not easily thrown away and also used for the permanent advertisement while providing continuity. Customers, therefore, carry the visiting card of the above constitution at all times.