To enable a customer to register reservations for purchase of a commodity which he or she has found in commercial CM and wants to purchase by a reservation register device by displaying and projecting caption information on a visual apparatus like glasses, opera glasses or binoculars and transmitting CM information to advertise commodities related to CM.

A system is constituted of a visual apparatus main body 100, hall radio equipment 200, a reservation register device 104, an ID transmission device 105, an ID reception device 206, a reservation register information reader 205, a host computer 201, etc. Consequently, a customer is specified by an ID to be able to make reservations for purchase and can purchase commodities in accordance with reservation information after enjoying a performance. When the customer is sitting in a reserved seat, he or she can have a pamphlet, a glass of juice, or the like carried to his or her seat.