Title:
ADVERTISEMENT INSERT APPARATUS AND ADVERTISEMENT INSERT METHOD, AND STORAGE MEDIUM
Document Type and Number:
WIPO Patent Application WO/2002/101700
Kind Code:
A1
Abstract:
By defining a purpose function to maximize the cost value of advertisement information inserted into an advertisement insert frame and a restriction equation for restriction that the total of the lengths of advertisement information inserted is equal to the length of the advertisement insert frame, and by solving the selection condition of the advertisement information consisting of the purpose function and the restriction equation as a mathematical programming method allocation problem, advertisement information is selectively inserted into a predefined advertisement insert frame so as to obtain a higher benefit. As a result, in moving picture streaming delivery, advertisement information can selectively be inserted into each of the advertisement insert frames in a content.
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Inventors:
HOSHINO MASAAKI (JP)
TSUNODA TOMOHIRO (JP)
TSUNODA TOMOHIRO (JP)
Application Number:
PCT/JP2002/005623
Publication Date:
December 19, 2002
Filing Date:
June 06, 2002
Export Citation:
Assignee:
SONY CORP (JP)
HOSHINO MASAAKI (JP)
TSUNODA TOMOHIRO (JP)
HOSHINO MASAAKI (JP)
TSUNODA TOMOHIRO (JP)
International Classes:
G09F19/00; G06F13/00; G06Q30/02; G06Q30/06; G06Q50/00; H04N7/173; H04N21/254; H04N21/258; H04N21/262; H04N21/433; H04N21/462; H04N21/4782; H04N21/81; H04N7/16; (IPC1-7): G09F19/00; G05B13/02; G06F17/30; G06F17/60; H04N7/173
Foreign References:
| JP2000163477A | 2000-06-16 | |||
| JP2001142826A | 2001-05-25 |
Other References:
LANGHEINRICH MARC ET AL.: "Unintrusive customization techniques for web advertising", PROC. OF WORLD WIDE WEB 8, 1999, XP002957184, Retrieved from the Internet [retrieved on 20020821]
DANAHER PETER J.: "Optimizing response functions of media exposure distributions", JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, vol. 42, no. 7, July 1991 (1991-07-01), pages 537 - 542, XP002957185
See also references of EP 1394762A4
DANAHER PETER J.: "Optimizing response functions of media exposure distributions", JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, vol. 42, no. 7, July 1991 (1991-07-01), pages 537 - 542, XP002957185
See also references of EP 1394762A4
Attorney, Agent or Firm:
Yamada, Eiji (Miyata & Yamada Patent Office Ginza TK
Bldg. 1-, Shintomi 1-chome Chuo-ku Tokyo, JP)
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