METHODS AND APPARATUS FOR IMPLEMENTING LOYALTY PROGRAMS USING PORTABLE ELECTRONIC DATA STORAGE DEVICES

WIPO Patent Application WO/2004/104760

A2

Customer loyalty programs using portable data storage devices (118), e.g., smart cards, are described. Merchant terminals capable of reading and writing information to user smart cards are used to award points to customers based on a set of loyalty program information stored in the merchant terminal (102), at least some information read from the smart card, and information such as the purchase amount. Different terminals within a store maybe loaded with different loyalty program information allowing the program to be specific to a store department or location. Updating of loyalty program information from a server (116) facilitates implementation of rapid changes in plans allowing plans to be modified or an hourly basis if desired as part of a particular promotion in a department. Bonus loyalty information is stored in the user device, eliminating any need to access a centralized location which stores point information to award and/or redeem loyalty awards.

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MONTEFELTRI REGINA (US)
SMITH DAVID (US)

PCT/US2004/015296

December 02, 2004

May 14, 2004

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HITACHI AMERICA LTD (US)
MONTEFELTRI REGINA (US)
SMITH DAVID (US)

G06K19/06; G06Q20/22; G06Q20/38; G06Q30/02; G06F; (IPC1-7): G06F/

US5806045A	1998-09-08
US5578808A	1996-11-26

Straub, Michael P. (620 Tinton Avenue Building B, 2nd Floo, Tinton Falls NJ, US)

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