To provide an information providing system for providing exhibition information desired by a browsing person quickly and easily from among the exhibition information which is exhibited by exhibitors.

A management computer 3 comprises a layout form storing means for storing a layout form of each display area on a web page providing the display area for displaying the exhibition information provided by the exhibitors 4, an exhibition information storing means for storing the exhibition information provided from a plurality of exhibitors 4 to be identifiable in every plurality of the exhibitors and the display area for displaying to be identifiable, and an exhibition information displaying means for displaying the exhibition information stored by the exhibition information storing means with the same layout on the web page in every exhibitors 4 in accordance with the layout form stored in the layout form storing means.